Yahoo! Personals UK & Ireland is Yahoo!’s online dating service, aimed at users aged between 25 and 50. It's easy to use and very simple to join. All users can register a free profile and also search the database for a date 24 hours a day - also free. However to contact a date you will need to be registered with Yahoo and pay a subscription fee.The monthly subscription fee is quite hefty, but there are discounts for longer membership (save up to 72% on a 12 month subscription). As a subscriber you can send emails or chat and flirt on Instant Messenger as much as you like. Yahoo say that subscribers are genuine about looking for a date so you know you're not wasting precious flirting and dating time.